Long Tail Concept

Prepare to discuss in class:

1. What is the concept?

2. How is it different than 'traditional' retail concepts?


Read:
This article from WIRED Magazine - only 5 pages, it won't take long. Be sure to look at the images in the article.

View:
The short video embeded below:

Post in your blog - Due Thursday PM- 25/06
Your perspective - Does the Long Tail concept fit in the 'customer in charge' environment?

1. Yes - why?

2. No - why not?

3. Find an example to support your position

4. Text link to that example


5. Blog posts MUST be MBA level work
• original - not copy paste
• insightful - not descriptive
• concise - clear thoughts, expressed well - short + focused