E-Business Model Analysis

Please use the guidelines below to provide an analysis of Innocentive. Your blog post is due July 21 PM.

Thank you in advance for MBA level work.

Business Model Evaluation Guide

We will use the following framework to examine each e-business. Please read the assigned reading, research and link to at least 2 additional sites to support you analysis.

Post your findings in your blog, using the outline below. These are NOT questions to be answered but a methodology for analysis. As MBA participants, your posts should NOT describe what is already evident in the article but provides a deeper understanding of the topic.

Provide analysis and insight, not description. New and innovative thoughts should result.

1. Briefly describe the business
2. What problem(s ) does it solve for
a. Customers
b. Suppliers
c. Partners
d. Owner of the business
3. Describe the customer groups served
4. List the revenue sources
5. Research 2 ‘competitors’
6. Research – locate and link to 2 sites that are competitors, either products/services or business model
7. Can the model apply offline as well, or it is unique to the web?
8. Is the model scaleable, sustainable? Explain why you think so
9. Stretch – if you owned the business how would you:
a. Increase users or customers
b. Expand revenue sources – not just increase revenue from existing sources
c. Create a growth model for the business

EAC 11/2007

Long Tail - Viral Video

Long Tail Concept

Prepare to discuss in class:

1. What is the concept?

2. How is it different than 'traditional' retail concepts?


Read:
This article from WIRED Magazine - only 5 pages, it won't take long. Be sure to look at the images in the article.

View:
The short video embeded below:

Post in your blog - Due Thursday PM- 25/06
Your perspective - Does the Long Tail concept fit in the 'customer in charge' environment?

1. Yes - why?

2. No - why not?

3. Find an example to support your position

4. Text link to that example


5. Blog posts MUST be MBA level work
• original - not copy paste
• insightful - not descriptive
• concise - clear thoughts, expressed well - short + focused

Saturday Class - First Exercise

Good Morning...my apologies as I am delayed a bit.

Please start with some group work from the 'freemium' reading you have done.

Outcome - a short PPT showing your ideas for creating revenue from a Freemium offering.

1. Get into a group of 3 or 4 (no more than 4)
2. Choose and existing freemium offer from your research
3. Give 3 examples of how revenue can be created from the customers using the Freemium offer.
4. Post your PPT in www.slideshare.net
5. Each member of the group should link the presentation in their blog.
6. I will link the presentations in the class blog - for today's discussion.

Freemium as an Economic Concept

For Saturday's Class - become familiar with the concept of 'freemium':

• View the video below
• Read the linked article
• Research and find an example
• Use your example to explain how revenue (profit) can be made from free
• Post 3 + 4 in your blog by 9 AM Saturday.

Article Link

Groundswell Presentation

How does your personal profile compare to these definitions?

Social Technographics Explained

View more OpenOffice presentations from jbernoff.